By Bette Daoust, Ph.D. How do you create value when you are a consultant or a salesperson? Value comes from many angles; you the consultant, your marketing pieces, your employees or subcontractors, and from your current clients. Each of these provides a basis for creating the true value of your organization. The following is a four step plan on how to determine what your true value may be. One, as a consultant, you have a perceived value in your mind. You know your own expertise, what you have to offer, and how it should benefit the client. Write down the value you think you provide to the client. Describe in detail why you think each item is of value to the client. Two, examine the marketing pieces you already have in place. What value does each piece have? Look at each piece from your own perspective and then look at them again from the customers perspective. Three, ask your subcontractors or employees what they think about the value you bring to the client. Ask them individually first and then ask them in a group. Record all of the comments. Fourth, ask your clients about the value you bring to them. Ask as many clients as you can possibly fit into a one or two week time frame. Write down their views, do not rely on your memory as to what they might have said. If you go by memory, you risk the chance that you will add your own view to their opinion. Once you have gathered all the information from the four areas, it is time to analyze your value to the client. If you are lucky, all four components will be the same and you are excellent at determining your value. In this case, your next step is to create your value statement. If you are out of sync with any of the elements, particularly from the customers viewpoint, then you have some work to do in re-examining your value proposition. What the customer perceives is the real value. What you perceive is only your opinion. Create your value statement based on all the feedback but weight your statement heavily on how your client sees you. The statement you create will help you when designing your marketing collateral and it will give you an edge on making your campaign successful. New and [potential clients will see the value in your service immediately from their point of view and not yours. Take the time to do the survey and do not be afraid of what your clients say about you, after all they did hire you in the first place. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get peoples attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the Networking Queen. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit http://www.BlueprintBooks.com. Article Source: http://EzineArticles.com/?expert=Bette_Daoust,_Ph.D. http://EzineArticles.com/?Create-VALUE-and-WIN-Customers&id=173952 soma carisoprodol buy diazepam online
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